Iara (pronounced Yara)
A product manager/owner who thrives on bridging engineering, design, insights, market trends to ship impactful features that brings value to users.
Excellent oral and written communicator, able to simplify complexity and influence decision-making at all levels, providing product perspective helping formulate strategies based on market research and analysis of insights.
A strong network in music and tech as well as a solid knowledge of the music industry's backbone I have been studying and researching for the past 8 years.
Many companies develop a product that has an interface with music but has no one who understands the nuances of the music industry. That can be costly, ineffective and have serious consequences.
I will help you navigate the music industry, be more successful, invest time and money where there is more return and find the right product-market fit.
Music Business Analysis
Business Model Canvas
Web based Applications
Coming in 2022.
Revised and amplified edition of the 2020 book in Portuguese.
Published in December 2016. Master's thesis.
Free to download here